Experiment Plan Template
Purpose
Design fast, focused experiments to reduce uncertainty.
Hypothesis Being Tested
Reference hypothesis
Experiment Description
- What are we testing?
- How will users experience it?
Experiment Type
- Prototype
- A/B test
- Concierge test
- Fake door
- Interview
- Other
Success Metrics
- Primary metric
- Guardrail metrics
Duration & Scope
- Start date:
- End date:
- Sample size:
Risks & Limitations
- What could invalidate results?
- What are we not learning?
Decision After Experiment