User Persona Template
Purpose
Create shared understanding of who we are building for.
Persona Overview
Name
(Fictional but realistic)
Role / Context
(Job, lifestyle, environment)
Primary Goals
Primary Pain Points
Behaviors & Motivations
- What triggers usage?
- What frustrates them?
- What alternatives do they use today?
Quotes
“Actual user quote or insight”
Notes
- Personas should be evidence-based
- Fewer personas are better than many