Product Strategy Template

Purpose

Translate vision into actionable direction.

Strategic Objective

What are we trying to achieve?

Target Segment

Who are we focusing on right now?

Key Problems to Solve

Strategic Bets

Where are we choosing to invest?

What We Will NOT Do

Explicit trade-offs.

Success Metrics

How will we know this strategy is working?

Notes

• Strategy is about choices
• Saying no is part of the job