Hypothesis Statement Template

Purpose

Make assumptions explicit and testable.

Hypothesis

We believe that
[doing this]
for [this user segment]
will result in [this outcome]
because [this insight or evidence].

Validation Criteria

We will know this is true when:

Measurement

• Metric:
• Baseline:
• Target:

Notes

• A hypothesis must be falsifiable
• If it can’t be tested, it’s a guess