Problem Statement Template

Purpose

Clearly articulate the problem before discussing solutions.
A good problem statement aligns teams and prevents premature solutioning.

Problem Statement

Who is experiencing the problem?

(User segment or persona)

What is the problem?

(Observed behavior or pain, not a solution)

When / where does it occur?

(Context, frequency, situation)

Why is this a problem?

(User impact and business impact)

Evidence

• User quotes
• Data points
• Support tickets
• Observations

Success Criteria

We will consider this problem meaningfully addressed when:

• User behavior changes (describe)
• Business metric improves (describe)

Notes

• Avoid mentioning features
• Keep it observable and testable