Product Principles

Product principles are decision filters, not slogans.

Why Principles Matter

• Scale decision-making
• Create consistency
• Reduce debate
• Empower teams

Good Product Principles Are

• Clear
• Actionable
• Opinionated
• Few in number

Example

Prefer simplicity over completeness

This guides prioritization without micromanagement.

Key Takeaways

• Principles shape culture
• They matter most under pressure
• Break them consciously, not accidentally