Metrics and Measuring Success

If you can’t measure it, you can’t learn from it.

What Makes a Good Metric?

• Actionable
• Understandable
• Tied to outcomes
• Resistant to gaming

Common Metric Types

• North Star Metric
• Leading indicators
• Lagging indicators
• Health metrics

Vanity Metrics to Avoid

• Page views without context
• Downloads without activation
• Likes without retention

Key Takeaways

• Metrics guide behavior
• Fewer metrics are better
• Measure learning, not just results