Stakeholder Management
Stakeholder management is not politics — it’s alignment.
Who Are Stakeholders?
- Leadership
- Sales and Marketing
- Customer Support
- Engineering
- Legal and Compliance
Common Challenges
- Conflicting incentives
- Opinion-driven requests
- Hidden agendas
- Urgent vs important
Effective Stakeholder Practices
- Make priorities visible
- Anchor discussions in outcomes
- Communicate trade-offs
- Say no with context
Key Takeaways
- Transparency builds trust
- Alignment beats consensus
- PMs manage expectations continuously