The Product Lifecycle
Products evolve, and so should Product Management.
Common Stages
- Discovery / Validation
- Growth
- Maturity
- Decline or Reinvention
PM Focus by Stage
- Discovery: Learning and validation
- Growth: Scaling value
- Maturity: Optimization and efficiency
- Decline: Strategic decisions
Why Lifecycle Awareness Matters
- Prevents applying wrong strategies
- Aligns expectations
- Improves prioritization
Key Takeaways
- Not all stages need the same tools
- PM responsibilities shift over time
- Strategy depends on maturity